BRAND STORY - Every One Wants Vetements

There are a few things that are loved by everyone and Vetements is not an exception to this. Whether it is the ramp, reel or the real life the elegance that this brand brings to your personality is unmatched. There are enormous ideas that can be used to determine the concepts of the fashion and persona intermingling at times. The most profound thing that sets Vetements ahead of the others is the realistic feel that is coming from the sense that is reflecting from the brand.

Those who have their fingers on the fashion pulse cannot even dare to imagine about the exceptional rise of the brand. The indications portray that it is destined that Vetements will boom like anything in the coming time. So what is that X factor that makes Vetements a sparkling star soon after the debut collection show in fall 2014 under the design collectives. Now it has invaded the globe like anything and moreover, the people are looking for it in a manner like never before. The stories are made when there are some triggers like if the stars like Chiara Ferragni and Miroslava Duma can be seen on the posters styling the Vetements.

The first collection from Vetements Fast was known to be the evening and weekend collection by Gvasalia and his mysterious friends which made an intrusion in Paris. In short he said, "We don’t work, it is fun always". That is the spirit that brings the brand in everyone view and rings the bell that is often thought as unreachable.

Soon after qualifying as one of the LVMH Prize finalists, Vetements missionary Demna Gvasalia appeared in the fashion sky as the name after the debut collection. There are some interesting facts that are making this brand a hot cake. The first of the facts is that the word Vetements is the French word for clothes that makes it in the category leader for all as everyone looks for clothes be it a style star or a common man. Gvasalia is the only known face behind the brand and the rest of the team is still anonymous for all which helps in maintaining the myth about the brand.

He said that it was his brother’s idea to commercialise the collection. He was the key person in arranging from the showrooms to galleries and the shows. He is instrumental in making the strategies and the presentation plans for the brand.